About Us
Putting communities at the heart of innovation.
The 80:20 Pathway supports innovative and technology-driven organisations, projects, and individuals around the world to build critical understanding of the communities they engage with. We offer communication training and consultancy services to help you work better, more effectively and empathically with your communities. Our approach ensures you consider their needs, cultures, and communities before, during and after processes. We work closely both with those with projects in the UK and in Low- and Middle-Income Countries, offering in-person and elearning solutions tailored to you and your communities' needs.
Mission
Putting communities at the heart of innovation.
Vision
We believe in placing communities at the centre of the innovation process. By creating genuine dialogue between innovators and communities, we ensure scientific advances effectively serve those they're designed to help.
Why we are called
"The 80:20 Pathway"
At The 80:20 Pathway, we believe the foundation of great communication is listening. Our name reflects a simple but powerful principle: listen 80% of the time, talk just 20%. When you lead with listening, you create space for others to feel seen, heard, and understood.
This approach builds deeper trust, encourages openness, and strengthens relationships—whether you’re leading a team, working with clients, or engaging your community. Listening shows you value others’ perspectives. Asking thoughtful questions signals genuine interest. The result? People are more likely to share honestly, collaborate fully, and stay engaged.
We guide individuals and organisations to embrace this listening-first mindset. It transforms the way they communicate and connect.
At The 80:20 Pathway, we don’t just teach people how to speak effectively—we show them how to truly hear what matters. Because when people feel heard, everything else follows.
Dr Emma Heywood
Emma is a leading expert in communication, particularly radio, in countries in West Africa. Her way of coaching and guiding reflects her helpful and friendly nature.
